Sunday, December 21, 2008

Using Twitter as a Business Tool

ETP Network Toolbar Update: Using Twitter as a Business Tool

Posted by: "C.E. Reid"   cirreid

Fri Dec 19, 2008 8:38 pm (PST)

Send me a tweet on Twitter. Does that statement sound business like? I know of a couple of people who recently closed business deals by tweeting each other on Twitter. Find out how by watching a show on ETP Network television. From the ETP Network toolbar click the *ETP Network TV* hot button. Select *Channel 12 Human Capital Network* > Select *Channel 12.1 Virtual Handshake* > Select *Twitter Channel* You can view a couple of informative shows - Twitter in Plain English - How to use Twitter for Business Click here to download the ETP Network toolbar<> "*Act Local. Think Global*" ================================ *Carl E. Reid* <>*, CSI* Chief Savvy Intrapreneur *Empowering Today's Professionals (ETP) Network* "*Own Your Career*" - *Tel:* 1-201-222-5390 *Email:* Get the ETP Career Swiss Army Knife w/Smart Radar <> Carl E. Reid is CEO & Founder of NetTECH Systems Reid & Associates, Inc. Business career coach <>, speaker<>, technology expert <>, professional blogger<>and publisher of the Library of Congress recognized newsletter blog <>


  1. What about non-repudiation??? Twitter is way too open to close a business deal.

  2. Thank for sharing my Twitter article with your readers.

    Carl E. Reid, CSI
    Developer of Career Management Swiss Army Knife w/Smart Radar

  3. "Non-repudiation is the concept of ensuring that a party in a dispute cannot repudiate, or refute the validity of a statement or contract." Source:

    Appreciate Brian's concern with the openness of Twitter, but what about direct messages? Perhaps entrepreneurs and/or "intrapreneurs" [sic] could initiate contact via Twitter and then revert to more conventional means to seal their deals offline?

  4. Non-Repudiation- this is why twitter shouldn't be used for business

    lebrity Twitter Accounts Hacked (Bill O’Reilly, Britney Spears, Obama, More)
    by Michael Arrington on January 5, 2009

    My guess is this has nothing to do with the phishing attacks that started on Twitter a couple of days ago. But a few minutes ago the official Fox News Twitter account posted “Breaking: Bill O Riley is gay” (referring to the host of the popular Fox show O’Reilly Factor), right after a legitimate message about making turkey lettuce wraps.

    My guess is they’re just finding out about it now, and realizing their password, which was probably “password,” has been changed. Twitter will promptly restore the account to its rightful owners, I’m sure. But here’s my question - if you’ve had your Twitter account hacked, how long did it take you to get it back?

    Update: Ok, this is turning into a coordinated attack or one heck of a coincidence. The official Britney Spears Twitter account (which launched in October) also appears to have been hacked Any others?

    Update 2: We’ve got another winner: Rick Sanchez from CNN, who’s apparently not going to make it to work today because he’s “high on crack right now.”

    Update 3: Et Tu, Facebook? (see comments for bonus hack on Obama’s account)

    Update 4: Next! Huffington Post goes down too:

    Update 5: 33 accounts were hacked after Twitter’s internal admin tools were compromised.
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    Trackback URL
    Thomas - January 5th, 2009 at 9:13 am PST

    Is anyone really surprised that Faux was easy to fool? At any rate, I think the real question is should someone who was dumb enough to enter login info into a URL that was clearly not Twitter be allowed to have their account back? At what point is someone simply not smart enough to be on the internet?
    matt - January 5th, 2009 at 10:47 am PST

    I bet is was those Magpie guys… While they are deleting all the hacked accounts, they should delete magpie too!
    M2Mz - January 5th, 2009 at 11:36 am PST

    I just assume it was just a plain old dictionary attack.

    David - January 5th, 2009 at 9:14 am PST

    This is fantastic.

    Jonathan Bruck
    Jonathan Bruck - January 5th, 2009 at 9:14 am PST

    Looks like job cuts are coming to Fox.

    Marshall Kirkpatrick - January 5th, 2009 at 9:14 am PST

    Damn it I wanted to report on this first! :) Good catch. I thought it might be phishing too, but that account isn’t following anyone so no one could have DM’ed them - so I figure it couldn’t have been a direct message phishing attack. I wonder how much anyone pays attention to that RSS fed account anyway. I guess we’ll find out!
    John Turner - January 5th, 2009 at 12:03 pm PST

    I sent the tip to you and Michael at the same time… Mike’s quick with the keys…

    Steve Bartlow - January 5th, 2009 at 9:16 am PST

    Looks like @britneyspears got hacked too..

    “@britneyspears HI Yall! Brit Brit here, just wanted to update you all on the size of my vagina. Its about 4 feet wide with razor sharp teeth. 2 minutes ago from web”
    bob - January 5th, 2009 at 9:32 am PST

    Somebody hold my feet. I’m going in. Hope the hell it doesn’t snap shut!

    s - January 5th, 2009 at 10:09 am PST

    Notice how techcrunch thinks ‘vagina’ is a horrible word. They had to fuzz it out. Now I would understand that for venacular like ‘pussy’, but for academic, physiological verbage? Huh.
    JP Holecka - January 5th, 2009 at 10:54 am PST

    I think the size reference was the vulgar part. I would have blurred that part of the post myself.


    Boba Fett - January 5th, 2009 at 10:16 am PST

    Don’t be scared… I fell into here when Solo knocked me off Jabba’s sailbarge.
    ctfarrow - January 5th, 2009 at 1:13 pm PST

    LOL, nice ref Boba…

    Walls - January 5th, 2009 at 9:20 am PST

    Ah, it’s been up there for one hour now…

    Judith - January 5th, 2009 at 9:21 am PST

    I saw that little blurb about the Mr. Bill O’Reilly and wondered what took them [Foxnews] so long to make a statement like that about one of America’s greatest know it alls.

    CheyenneJack - January 5th, 2009 at 9:21 am PST

    @ricksanchezcnn also appears to have been hacked, since apparently he is high on crack. Could it be an inside job?

    Dave - January 5th, 2009 at 9:21 am PST


    Walls - January 5th, 2009 at 9:22 am PST

    And now it’s gone…

    Bella Casa - January 5th, 2009 at 9:22 am PST

    Um, I think Rick Sanchez’ twitter account at CNN has just been hacked into, too..he just sent out a tweet that he is high on crack and won’t be in to work today!

    fb507257835 - January 5th, 2009 at 9:22 am PST

    you’d think if someone went through the trouble of hacking the fox news twitter account, they’d take the time to spell bill o’s name right.

    fb507257835 - January 5th, 2009 at 9:29 am PST

    TCers - Your facebook connect function seems to not know who I am. It shows my pic but has some random numbers as my name. and the link to my profile is broken….just an fyi

    Michael Arrington - January 5th, 2009 at 9:34 am PST

    yeah, all the messages are down now. guess the Twitter guys arrived at the office. :-)
    Mark Mayhew
    Mark Mayhew - January 5th, 2009 at 11:21 am PST

    actually, the hacked tweets were more interesting than the original tweets =)

    Joe - January 5th, 2009 at 9:34 am PST

    It looks like Twitter is having an issue….

    The page you are referring to in your snapshot tool doesn’t exist…

    Chris Farley - January 5th, 2009 at 9:35 am PST

    I can’t be sure, but this may be happening to Barack Obama’s Twitter account which for the first time in a while updated. Seems like an odd place for an opinion poll so I suspect something fishy.

    See here:

    The erroneous tweet has since been removed.
    Michael Arrington - January 5th, 2009 at 9:37 am PST

    yeah, apparently it was hacked too, with a link to a survey. different style but the timing is suspicious. If anyone has a screen shot of it, pls send it in.
    Michael Arrington - January 5th, 2009 at 9:39 am PST

    here it is:

    Jamie - January 5th, 2009 at 9:42 am PST

    Here you go Mike

    Trading Goddess - January 5th, 2009 at 10:28 am PST

    Well, at least they spelled Barackcorrectly.


    K-IntheHouse - January 5th, 2009 at 9:38 am PST

    It’s about time Fox news came out with the truth about Bill. Wish Steve Jobs had a Twitter account so someone can post on his health. :-p Or does he?
    Matt - January 5th, 2009 at 9:42 am PST

    Yeah… his health is still none of your business. i don’t even care if you are an executive at Apple, his health is none of your damn business.
    Fauxhawk - January 5th, 2009 at 10:37 am PST

    Like hell it doesn’t. It directly relates to the price my apple stock brings, and your telling me it’s none of my business. REALLY?

    Michael - January 5th, 2009 at 9:39 am PST

    Mike, did you really blur out the word ‘vagina’ in the britney spears screenshot?

    When did vagina become a bad word, and when did techcrunch lose it’s edge?
    Michael Arrington - January 5th, 2009 at 9:44 am PST

    i dunno. i just didn’t want all the freak out comments.
    Trey Philips - January 5th, 2009 at 10:47 am PST

    …yet you left in the “4 feet wide with razor sharp teeth”? :P

    Christian - January 5th, 2009 at 11:36 am PST

    Now you got them.

    John C - January 5th, 2009 at 9:40 am PST

    Did you really need to blur out the word “vagina” in that screen shot? Arrington, are you that afraid of the female body?
    Michael Arrington - January 5th, 2009 at 9:45 am PST

    i dunno. i haven’t had to deal with this specific case before. it just doesn’t pop up that often here at techcrunch.
    Michael Arrington - January 5th, 2009 at 9:52 am PST

    apparently techcrunchUK has no hesitation:

    bob - January 5th, 2009 at 9:53 am PST

    No more blurry vaginas please. Reminds me of my drunken youth.

    Chris Thomson - January 5th, 2009 at 9:45 am PST

    A few more tweets came out of @ricksanchezcnn, but most were quickly deleted. Here are a few that I managed to get a screenshot of:

    Darren - January 5th, 2009 at 9:45 am PST

    This is hilarious especially the Britney Spears one!

    barack obama - January 5th, 2009 at 9:49 am PST


    Jason - January 5th, 2009 at 9:51 am PST

    @BarackObama posted a fishy “free gas card” survey link, and @Facebook just posted an obscene link.

    Looks widespread.

    Chaitanya Purandare - January 5th, 2009 at 9:51 am PST

    I think even @facebook’s twitter account was hacked. It posted some spam link just few minutes ago.

    I wonder what’s going on!

    Mike Butcher - January 5th, 2009 at 9:56 am PST

    We picked up Britney’s hack just now on TechCrunch UK:

    Mike Butcher - January 5th, 2009 at 9:58 am PST

    Yeah, we’re pretty free and easy over here in the U of K.

    Colin - January 5th, 2009 at 9:59 am PST

    Here’s the @facebook one:

    Still up:

    … but I doubt for long.

    Kevin - January 5th, 2009 at 10:01 am PST

    Twitter is now showing warning message to users about such scam…

    is one of such phishing site looks like

    Robin Grant - January 5th, 2009 at 10:01 am PST

    Heh - it’s quite amusing, you must admit.

    Sorry Mike, I have to do the obligatory plug though - If Britney (or Sony BMG, I presume) had used a company like to advise her (as Stephen Fry has done for his Twitter presence), she wouldn’t be in this situation…

    Bas - January 5th, 2009 at 10:12 am PST

    Don’t forget @Facebook

    Ankur Jain - January 5th, 2009 at 10:25 am PST

    Guess you love Twitter too much, Michael. :)
    I can daily see a post or two on it.

    Dominic Jones - January 5th, 2009 at 10:33 am PST

    @barackobama as well

    matt - January 5th, 2009 at 10:37 am PST

    Do you think all the web apps that use YOUR twitter username and password are safe… A new twitter app comes out and everyone jumps on it, especially if it is techcrunched…

    you really have to think twice before using any third party app that needs your twitter username and pass…

    Robert S. Robbins - January 5th, 2009 at 10:39 am PST

    Why are you so sure the the official Fox News Twitter account’s twit is fake?

    Nirav - January 5th, 2009 at 10:45 am PST

    O’Reilly is gay? I always knew he and Brit Hume were “involved.”

    Judy Rey Wasserman - January 5th, 2009 at 10:45 am PST

    An ongoing and frequently updated list of Twitter accounts that have been compromised and used to send phishing messages is posted at my blog : as a service for Twitter followers and friends.
    I am not a tech person, social media specialist or marketing guru. This posting ongoing blog posting is not self serving as it promotes nothing I do, just helps.

    The goal of it is to remove it as all the Twitter people on it who change their password are removed one by one and reestablished in their Twitter identities.
    I am an artist with an new theory of Post Conceptual Art , which also happens to be the first religious theory of art to come from the USA.
    Judy Rey Wasserman

    Wesley - January 5th, 2009 at 10:45 am PST

    This might finally push twitter to use something like oAuth. I predict they will launch it by next week and it will be required by every third party app.

    Michael Arrington - January 5th, 2009 at 10:47 am PST

    updated again. Huffington Post account hacked.

    Nirav - January 5th, 2009 at 10:49 am PST

    Arrington, you better change your password before the hackers start posting “Mike Arrington is homo” on your account.
    Michael Arrington - January 5th, 2009 at 10:50 am PST

    why? I feel kind of left out.
    Jesse Middleton - January 5th, 2009 at 12:37 pm PST

    I said the same thing. I feel kinda sad that no one broke into my account to post mean things.

    hmm - January 5th, 2009 at 10:54 am PST

    Its doubtful that all these high profile users all fell for a phishing scheme. More likely, twitter has a hole exposing users passwords (or changing them) to anyone who knows the exploit.

    The fact that Obamas FB account was also hacked, leads me to believe that twitter has a exploit showing in plain text the passwords of their users.

    Milos - January 5th, 2009 at 11:03 am PST

    I wonder how were these hacks executed. Was it a pw dictionary or rainbow table attack (if so Twitter has to fix this) or was it user negligence/stupidity?

    In any event, it seems that the PW were reset by Twitter’s support team fairly quickly once they were informed on the events.
    Justin Leon - January 5th, 2009 at 11:58 am PST

    Phishing. Thats what it took.
    none - January 5th, 2009 at 12:29 pm PST

    Twitter does not rate limit login attempts, so it’s pretty easy to hack accounts using a dictionary attack.

    If your password is not a dictionary word, you’re safe.

    Twitter really should change this, though.

    Deep Diver - January 5th, 2009 at 11:03 am PST

    WOW … Just emerged from Brittney’s vagi** … flashlights batteries were running out, so I had to re-surface.

    I’m glad that it didn’t shut. That would be a disaster !!

    Andrew Gwozdziewycz - January 5th, 2009 at 11:03 am PST

    What the heck is Power Twitter?
    Andrew - January 5th, 2009 at 11:06 am PST

    Nevermind. I thought it was Twitter’s new revenue model and Mike was a beta tester. It’s just a Firefox plugin mentioned:

    Michael left out - January 5th, 2009 at 11:06 am PST

    Michael Arrington is homo.

    ok, there. Don’t feel ignored anymore.

    Mered - January 5th, 2009 at 11:06 am PST

    I think its amazing to see that the celebrity twitters are getting affected by the whole phishing situation that started over the weekend. I hope it starts to die down soon. But, there are going to be some random morons that give out their password to fake DM messages.

    Kris C - January 5th, 2009 at 11:10 am PST

    I’m assuming the people that find these lame-brain pranks funny are not Twitter users. To have a power-crazed freak running rampant through a community people value is no laughing matter. I am not amused. I do however, hope they find the bugger and let some of us take a crack at schooling him the old-fashioned way.
    Life .. - January 5th, 2009 at 11:13 am PST

    Kris .. with all due respect : Get a life .

    Chill ….

    satan - January 5th, 2009 at 11:27 am PST


    With NO respect. Get off the internet and back into the kitchen.

    You have no business being here.

    Arron Washington
    Arron Washington - January 5th, 2009 at 11:32 am PST

    I don’t think hi-jacking anyone’s account is funny…

    …but I have to admit that the messages that were posted were pretty funny. Especially the Rick Sanchez one.

    Life ... again - January 5th, 2009 at 11:42 am PST

    Yes, hi-jacking someone’s account is funny .. specially when moronic security measures are in place.

    We aren’t talking about nuclear secrets or credit card #s or SS numbers. This is some stupid tech-based ’social network’ used for meaningless purposes.

    Satan … be nice.

    And this comment about Brittney’s vagina size ” about 4 feet wide with razor sharp teeth” is NOT TRUE at all.

    I’ve measured it and its true length is 5.4 ft wide. The razor sharp teeth is true though.

    John Turner - January 5th, 2009 at 11:15 am PST

    Twitter post a status update:

    ds - January 5th, 2009 at 11:22 am PST

    add Leo to the list

    sarah - January 5th, 2009 at 11:26 am PST

    most hilarious thing ive seen in 2k9 thus far

    asdf - January 5th, 2009 at 11:28 am PST

    Seriously, 500$ says that twitter had a major exploit that let attackers see the plain text password of any user they chose.

    500 more says that they downplay the issue as being not that serious.
    yep - January 5th, 2009 at 11:31 am PST

    I bet Twitter’s database was hacked

    one more thing - January 5th, 2009 at 11:30 am PST

    If twitter is asking you to change your passwords already, You better damn well change any passwords elsewhere that use the same info as on twitter -

    Arrington, if you use the same pass for any of TC’s stuff that you do on twitter, I would consider changing it. Im quite confident that a tech guy like yourself doesnt use a global password though, so likely no issue

    adamson - January 5th, 2009 at 11:37 am PST

    They should probably have more difficult passwords. :/

    theharmonyguy - January 5th, 2009 at 11:40 am PST

    More details from Twitter:

    Lebron James - January 5th, 2009 at 11:48 am PST

    Amazing- Can you imagine if something like this happened at gmail? There would be a pandemic.

    If Twitter wants to be treated like a big boy (FB, Myspace) , it should start acting like one. Downtime and getting hacked isnt included in that.

    Frederic Sidler
    Frederic Sidler - January 5th, 2009 at 11:56 am PST

    I’m not sure it is always possible, but you even didn’t need the password to publish tweet. You just need to know the mobile number associated with the twitter account. And as many bloggers are used to published this kind of information, it was very easy to spoof the expeditor of the message. I did it for one of my colleague to demo the stuff last year and the joke was really cool.

    Steven Verbruggen - January 5th, 2009 at 12:09 pm PST

    Bis Stone just had a post about the subject, and he’s talking about oAuth as well!

    This is good news. In fact it’s a must and I actually can’t believe twitter came this far with this plain password set-up.

    I really don’t trust most of this twitter services. It’s not that I think they are malicious per se (although they might be). But you absolutely know zip about their security and policies.

    go oAuth!

    silicon valley dropout - January 5th, 2009 at 12:28 pm PST

    i wouldnt be surprised if this was an inside job at twitter itself. what dumbass let their tools get hacked.

    Brian - January 5th, 2009 at 12:51 pm PST

    Funniest thing I’ve ever read. Especially the Sanchez one.

    Jason Bean - January 5th, 2009 at 12:55 pm PST

    ROTFL, dude thats the funnies thing I have EVER seen. I love hackerz!

    Curious - January 5th, 2009 at 2:25 pm PST

    sad :(

    Jim - January 5th, 2009 at 3:27 pm PST

    Damn convenient for Twitter all the lovely free PR they’re getting out of this. Inside job?


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